Whoever has the habit of watch TV or cinema of the United States probably found more than once with the famous Peeps on your screen. If you visit pages and American blogs these days is impossible to avoid them: is the Easter candy favorite of young and old. It’s another one of those typical products of American popular culture that many associate with affection to his childhood, and that strangely has yet much of its borders. What exactly are?
The Peeps really do not have much mystery. They fall into the category of call it candy, candies, or rather goodies of all kinds, preferably llenisimos sugar and with Garish colors. In the case of the Peeps we also enter into the category of a sweet taste of the Americans, the marshmallows or clouds. Small fluffy sweet colorful animal-shaped figures, are originally chicks but today there are rabbits and other forms associated to other festivities.
The Peeps are manufactured by the well known House Just Born, specialized in sweets, sweets and snacks of all sorts for decades. However, they were a creation of Roscoe Rodda, son of British immigrants who began work on the preparation of sweets, founding his company Rodda Candy Company at the end of the 19th century. In 1953, Just Born acquired the company and gradually was to expand the business of these candies machining process with technical improvements and multiplying sales.
They are candies shaped chicken, tender, fluffy, with “cloud” or marshmallow inside. Its essential ingredients are sugar, syrup of maize, gelatin, dyes and aromas, and the truth is that it is not very sophisticated. It is part of the grace of the Peeps, its shape somewhat outdated and with few details. Originally they were even more basic, loosely imitating the shape of bird, needing a bit more head with finish in beak, eyes and wings.
In the beginning the Peeps – whose name can be translated as “Pío” – were an exclusively seasonal product associated with Easter. But they were becoming a very popular sweet also between older, because I like the Americans play a bit with them. They put them in the microwave, melt them, baked them, use them in sweet and savoury recipes, make them explode, crushed them… Everything is part of popular culture that surrounds to the Peeps, and is being promoted by the company.
Such is his fame that today there are other figures, such as rabbits that are also typical of Easter, but in addition there are a range of toys associated with other holidays such as Halloween or Christmas. In addition, they have launched Peeps in different formats, with colors and flavors of all kinds, including toys and all the merchandising you can imagine.
No, they are not the most original, Nice or appealing, sweet and the taste is probably very similar to the clouds that we can find in our stores of baubles. But they are part of American popular culture and are indispensable when approaching Easter. I wonder if they will soon to cross its borders to try to conquer international markets, although it is true for someone from outside are not, a priori, very attractive. They give even a little sorry to see the torture to which it subjected them. You know the Peeps?